WORLD BOXING COUNCIL PRESIDENT IMPARTS MARKETING SAVVY

Boxing is a supreme passion and a unique vocation, but it must also flourish, nourished via astute marketing enterprise,  as World Boxing Council President Mauricio Sulaimán explained, during the second “Marketing Committee Meeting” of the  Mexican Council of Communication.

“I came here to share my experience regarding global sports, boxing and its different branches. What  you have to do, is  to create successful models for sports promotion, concerning boxing in the world of sport. Although we are members of a boxing body, we are actively involved in promoting sports. We are a platform to support promoters and boxers. We are actively spreading, developing  and boosting  boxing, serving to link third parties, sponsors and governments to the promotion of the sport.”

Mauricio pointed out that in recent years some boxing roles have been a clear example of marketing, particularly with fights between Floyd Mayweather-Manny Pacquiao and Saul “Canelo” Alvarez-Julio Cesar Chavez Jr.
However he stressed, that boxing still lacks of some sponsorships unlike other sports that are paradoxically and significantly more aggressive than boxing in this sphere of opportunity: “There  is a stigma, as some brands don`t want to associate with contact sports. ”

Others attending included:  Mary Redondo (Managing Director Havas Creative Mexico), Alejandro Hütt (Director General of Alazraki Sports) and Arturo de la Fuente (Business Development Director of  FC Barcelona).